Kim Kardashian: one of the most recognizable people on the planet. It doesn’t matter that you’re not a Kardashian fan, or even remotely interested in the Kardashians themselves; you know who they are. You may have heard of Kim Kardashian, but do you really know her? Can you honestly say that she’s nothing more than what she appears to be on her huge hit reality show, KUWTK? Do you realize that marketing has played a huge part in everything that makes up this brand new “celebrity?” I mean, think about it – how many celebrities have actual marketing degrees?
Kim Kardashian isn’t like the rest of us. While she is well on her way to being a billionaire, the average woman likes flowers and moments shared with their significant other. Rather than examining how you can apply Kim K’s lessons to your life, there are more useful areas in which you can look for inspiration.
They say there is no such thing as bad press, and in the case of Kim Kardashian, they are right. This reality star turned business mogul has been able to use the constant scrutiny of the media to fuel her celebrity and make a name for herself. Is she a born entrepreneur or can you learn from her experience?
Convert a Negative Situation into a Positive One
Kim Kardashian’s career took off after a sex tape scandal, and she was able to take that negative situation and make it into a positive one. There is no such thing as bad publicity. The popular show Keeping up with the Kardashians has had its share of negative publicity, but it hasn’t stopped Kris Jenner from building a billion-dollar empire.
Imagine a world where you, too, can turn your greatest weaknesses into your most powerful strengths.
Engage on Social Media
Kim Kardashian is worth $175 million while only being 30 years old. A relationship that has paid off for the reality star is her use of social media. Connecting to her followers and responding to their tweets and Instagram posts shows that she cares about them as individuals. Take a page from her book: connect with your audience members on social media, respond to customer service inquiries quickly and regularly, and encourage your fans to take pictures of your products. Kim Kardashian’s personal brand, driven by social media, has created a new type of celebrity. Her millions of followers have given her the opportunity to gain endorsements and endorsements often result in revenue.
Learning how to use social media to connect with your customers can be life-changing, and it doesn’t stop at Twitter and Facebook. With over 10 billion Instagram photos posted since it was launched in 2010, the photo-sharing site has taken the world by storm. And if you think about it, there are some very good reasons for this.