Sales Tactics of Ikea

Ikea is known for its unique sales tactics that have made it a global leader in the furniture industry. Some of the key sales tactics that Ikea uses include:

  1. Showcasing affordable products: Ikea is known for offering affordable furniture options that are stylish and functional. The company showcases its products in a way that appeals to a wide range of customers and creates an aspirational image that anyone can achieve.
  2. Offering a unique shopping experience: Ikea stores are designed to be a shopping experience rather than just a store. The company’s stores are large and showcase its products in unique displays that encourage customers to spend more time in the store and purchase more items.
  3. Providing self-service: Ikea’s self-service model allows customers to explore the store and products on their own. This encourages customers to make their own decisions and take responsibility for their purchases.
  4. Upselling through cross-promotion: Ikea has a wide range of products, and the company cross-promotes its products to encourage customers to purchase complementary items. For example, when a customer purchases a bed, Ikea may suggest a set of matching sheets and pillows.
  5. Offering flat-pack furniture: Ikea’s flat-pack furniture allows customers to purchase and transport furniture easily. This also allows Ikea to keep prices low by reducing shipping and storage costs.
  6. Providing a hassle-free return policy: Ikea has a no-questions-asked return policy, which encourages customers to make purchases with the knowledge that they can easily return items if they are not satisfied.

These sales tactics have helped Ikea create a strong brand and loyal customer base, and have made it one of the most successful furniture retailers in the world.


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