How to Measure Customer Experience

Treat your customers well so that they can be your brand ambassador Measuring Customer Experience Customer experience is all about customers and their journey with a brand, product, service or company. In my previous post, I have talked about customer experience, the importance of customer and strategies to improve customer experience. Today, we will haveContinue reading “How to Measure Customer Experience”

Importance of Customer Feedback

Because customer feedback is powerful Customer Feedback Customer feedback refers to the information, insight, issues and input shared by your customers about your brand, product, service or company. Customer feedback helps to improve customer experience. It can also help to generate positive word-of-mouth as well as negative word-of -mouth. Listening to the voice of customersContinue reading “Importance of Customer Feedback”

Customer Experience Strategy

A great customer experience will always be a winning strategy Customer Experience Have you ever had a good customer experience ? Now, you might ask what is customer experience, what does it involves exactly and if it is the same as customer service? So let’s have a look at the first question. What is customerContinue reading “Customer Experience Strategy”

Factors Influencing Consumer Behaviour

Create amazing things by listening to your customers Consumer Behaviour Consumer behaviour refers to the action of consumers and the motives behind the purchase of a product. It is the study of how customers or organizations choose, purchase, use goods and services to satisfy their needs and wants. In marketing, studying and understanding consumer behaviourContinue reading “Factors Influencing Consumer Behaviour”

Types of Customers

Knowing your customers is a major competitive advantage Types of Consumers In the previous post, we have talked about the ways to better understand customers. But it is also important to understand the type of customers so as you know how you can market your products. We will have a look at 7 types ofContinue reading “Types of Customers”

Understanding Customers

Success depends on how well you understand your customers Understanding your customers Selling a service is good but you know what is great, it is selling a service that satisfies the needs and wants of your customers. This element is crucial in any business and is the major reason for the success or failure ifContinue reading “Understanding Customers”

Nike Branding Strategy

Just do it The History of Nike Originally called Blue Ribbon Sports (1964 – 78), founded in 1964 by Bill Bowerman and Phil Knight, today the brand Nike has become a titan in the sporting world. The history of Nike can be an inspiration and a history worth reading for people who are interested inContinue reading “Nike Branding Strategy”

Coca-Cola Marketing Strategy

Coca-Cola – Happiness, positivity and good life, the beverage in every party Coca-Cola Coca-Cola is a leader in soft drink maker around the world selling a variety of sparking and still beverages. The history of Coca-Cola begun in 1886 by Dr. John Pemberton, a pharmacist in Atlanta who created a flavored syrup which was mixedContinue reading “Coca-Cola Marketing Strategy”