Total Quality Management

Both quality and managements tools to increase sales and to reduce rejects Definition of Total Quality Management (TQM) Total quality management (TQM) consists of the involvement of the management and their employees in the continuous improvement in their products. It is combining both quality and managements tools to increase sales and to reduce rejects. TQMContinue reading “Total Quality Management”

Jaguar Operations Management

Quality is not expensive, it is priceless Quality for Jaguar Brief Description of JaguarJaguar is a luxury brand for vehicle founded in 1922 and owned by Jaguar Land Rover since Their values consist of Integrity, Understanding, Excellence, Unity and Responsibility. By excellence, it means, that Jaguar aims for their highest quality in their cars. (Jaguar,Continue reading “Jaguar Operations Management”

Virtual Assistant

1.1 Definition A virtual assistant performs administrative tasks for their client remotely. VAs are in high demand in this digital era by entrepreneurs and online businesses. In addition, they don’t need to spend money on office location or transport. Moreover, it is also beneficial for VAs as they don’t have to commute to work andContinue reading “Virtual Assistant”

Social Media Consultant

1.1. Definition Did you know that there are many companies out there that are paying people to optimize and manage their social media presence? Well, that’s exactly, what a social media consultant do. A social media consultant is a person who 1.2 Job Description 1.2.1 Job Purpose A social media consultant develops online media campaignsContinue reading “Social Media Consultant”

Buyer Behaviour

Understand how your consumer behaves if the first step in developing your marketing strategies Target Audience The target audience is mainly household decision maker, middle class people, low income earner. Market segmentation Market segmentation is when customers or prospects are split up into different groups sharing a similar or comparable need, want or interest. (McDonaldContinue reading “Buyer Behaviour”

Marketing Environment

Marketing is so much more than just selling and once you understand the art of marketing, you are already half way towards success Marketing environment According to Philip Kotler, marketing environment refers to the external factors that affect a company to maintain good relationship with its customers. (Shreyasi Ghose, 2015) It is very important toContinue reading “Marketing Environment”

McDonald’s Business Strategy

Smile, food and good time Section 1 : Mission and Vision of McDonald 1. Introduction Business strategy helps a business to shape an action plan in order to achieve its desired objectives. Implementing the right strategy will help a business to be successful. 1.1 Mission and Vision of McDonald’s 1.1.1 Mission Statement A mission statementContinue reading “McDonald’s Business Strategy”

Benefits of Doing Business Online

Start now, start before you are ready and make it happen Advantages of Running an Online Business In the previous post, we have talked about the definition of online business. Today we will go through the benefits of having an online business. From overcoming geographical barriers to making the life of your customers easier, youContinue reading “Benefits of Doing Business Online”