Marketing & Strategies

Marketing Strategies


Your brand, your story Branding in Marketing Branding is the marketing practice of actively shaping your brand. It’s what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to standContinue reading “Branding”

Importance of Marketing in Business

Create powerful marketing strategies by knowing your environment Marketing is an effective way of engaging customers. As a business owner, you should understand the distinction between engaging customers and pushing your offers to them. This can be done through social media marketing and through regular emails to your subscribers. The most important thing to doContinue reading “Importance of Marketing in Business”

Differences Between International and Global Marketing

Why play it small when you can play it big? International Marketing Definition International marketing refers to marketing action plans, strategies, and tactics created for a particular foreign market. Although rebranding packaging is one way that companies do international marketing, they can also rebrand products and their retail locations. For example, some companies might rebrandContinue reading “Differences Between International and Global Marketing”

Competitive Analysis

To be able to compete and win, you should have a competitive advantage Definition of Competitive Analysis Competitive analysis occurs when the company analyzes its competitors to gain information of how the company compares to competition in areas such as size, market share and profitability. Competitive analysis is an important aspect of business strategy. ItContinue reading “Competitive Analysis”


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Social Media Marketing Strategies

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Female Entrepreneurship

Kim K Business Moves

Learning. Always. Kim Kardashian: one of the most recognizable people on the planet. It doesn’t matter that you’re not a Kardashian fan, or even remotely interested in the Kardashians themselves; you know who they are. You may have heard of Kim Kardashian, but do you really know her? Can you honestly say that she’s nothingContinue reading “Kim K Business Moves”

Women in Business

Always dream big and make your dream a reality. Don’t be afraid to fall, but always work to reach the top. Women in Business Female entrepreneurship is a subject that I love talking and writing, I have always dreamed of starting my own business and building my empire. I have always admired women who hadContinue reading “Women in Business”

Boss Lady

Know exactly what you need and what you want and don’t be afraid to go after it. In this modern era, there is a growing number of female entrepreneurship in political, business administration and management, finance, scientific or fashion industry.With advanced technology and network or policies supporting female entrepreneur, this helped to ease women intoContinue reading “Boss Lady”

Be Bold

Be brave to make bold decisions, be daring to take bold risks and be adventurous to live a bold life. Nothing comes easy in life and in the end if you want to be someone, to achieve something, to live your dreams, you have to be bold. You have to be courageous enough to goContinue reading “Be Bold”

Online Business

Business Tools

Using digital business tools to shape the future of your business Section 1 : Design Tools 1. Canva Canva is a freemium platform where you can make amazing designs, posts, logos and so much more. I love using Canva as it is very user friendly and on this platform you are able to design postsContinue reading “Business Tools”

Virtual Assistant

1.1 Definition A virtual assistant performs administrative tasks for their client remotely. VAs are in high demand in this digital era by entrepreneurs and online businesses. In addition, they don’t need to spend money on office location or transport. Moreover, it is also beneficial for VAs as they don’t have to commute to work andContinue reading “Virtual Assistant”

Social Media Consultant

1.1. Definition Did you know that there are many companies out there that are paying people to optimize and manage their social media presence? Well, that’s exactly, what a social media consultant do. A social media consultant is a person who 1.2 Job Description 1.2.1 Job Purpose A social media consultant develops online media campaignsContinue reading “Social Media Consultant”


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