Because customer feedback is powerful Customer Feedback Customer feedback refers to the information, insight, issues and input shared by your customers about your brand, product, service or company. Customer feedback helps to improve customer experience. It can also help to generate positive word-of-mouth as well as negative word-of -mouth. Listening to the voice of customersContinue reading “Importance of Customer Feedback”
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Factors Influencing Consumer Behaviour
Create amazing things by listening to your customers Consumer Behaviour Consumer behaviour refers to the action of consumers and the motives behind the purchase of a product. It is the study of how customers or organizations choose, purchase, use goods and services to satisfy their needs and wants. In marketing, studying and understanding consumer behaviourContinue reading “Factors Influencing Consumer Behaviour”
Types of Customers
Knowing your customers is a major competitive advantage Types of Consumers In the previous post, we have talked about the ways to better understand customers. But it is also important to understand the type of customers so as you know how you can market your products. We will have a look at 7 types ofContinue reading “Types of Customers”
Nike Branding Strategy
Just do it The History of Nike Originally called Blue Ribbon Sports (1964 – 78), founded in 1964 by Bill Bowerman and Phil Knight, today the brand Nike has become a titan in the sporting world. The history of Nike can be an inspiration and a history worth reading for people who are interested inContinue reading “Nike Branding Strategy”
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