Total Quality Management

Both quality and managements tools to increase sales and to reduce rejects Definition of Total Quality Management (TQM) Total quality management (TQM) consists of the involvement of the management and their employees in the continuous improvement in their products. It is combining both quality and managements tools to increase sales and to reduce rejects. TQMContinue reading “Total Quality Management”

Jaguar Operations Management

Quality is not expensive, it is priceless Quality for Jaguar Brief Description of JaguarJaguar is a luxury brand for vehicle founded in 1922 and owned by Jaguar Land Rover since Their values consist of Integrity, Understanding, Excellence, Unity and Responsibility. By excellence, it means, that Jaguar aims for their highest quality in their cars. (Jaguar,Continue reading “Jaguar Operations Management”

McDonald’s Business Strategy

Smile, food and good time Section 1 : Mission and Vision of McDonald 1. Introduction Business strategy helps a business to shape an action plan in order to achieve its desired objectives. Implementing the right strategy will help a business to be successful. 1.1 Mission and Vision of McDonald’s 1.1.1 Mission Statement A mission statementContinue reading “McDonald’s Business Strategy”

How to Measure Customer Experience

Treat your customers well so that they can be your brand ambassador Measuring Customer Experience Customer experience is all about customers and their journey with a brand, product, service or company. In my previous post, I have talked about customer experience, the importance of customer and strategies to improve customer experience. Today, we will haveContinue reading “How to Measure Customer Experience”

Importance of Customer Feedback

Because customer feedback is powerful Customer Feedback Customer feedback refers to the information, insight, issues and input shared by your customers about your brand, product, service or company. Customer feedback helps to improve customer experience. It can also help to generate positive word-of-mouth as well as negative word-of -mouth. Listening to the voice of customersContinue reading “Importance of Customer Feedback”

Customer Experience Strategy

A great customer experience will always be a winning strategy Customer Experience Have you ever had a good customer experience ? Now, you might ask what is customer experience, what does it involves exactly and if it is the same as customer service? So let’s have a look at the first question. What is customerContinue reading “Customer Experience Strategy”

Factors Influencing Consumer Behaviour

Create amazing things by listening to your customers Consumer Behaviour Consumer behaviour refers to the action of consumers and the motives behind the purchase of a product. It is the study of how customers or organizations choose, purchase, use goods and services to satisfy their needs and wants. In marketing, studying and understanding consumer behaviourContinue reading “Factors Influencing Consumer Behaviour”

Understanding Customers

Success depends on how well you understand your customers Understanding your customers Selling a service is good but you know what is great, it is selling a service that satisfies the needs and wants of your customers. This element is crucial in any business and is the major reason for the success or failure ifContinue reading “Understanding Customers”

Netflix Business Model

Pizza, wine and Netflix. Netflix Netflix and chill, I’m sure most of you have heard that. Yeah, Netflix is the new trending these days. You know what I love, it is when I get back from work, I grad a pizza on my way, I get home, took a shower and put my Pjs onContinue reading “Netflix Business Model”

Nike Branding Strategy

Just do it The History of Nike Originally called Blue Ribbon Sports (1964 – 78), founded in 1964 by Bill Bowerman and Phil Knight, today the brand Nike has become a titan in the sporting world. The history of Nike can be an inspiration and a history worth reading for people who are interested inContinue reading “Nike Branding Strategy”