Branding

Your brand, your story Branding in Marketing Branding is the marketing practice of actively shaping your brand. It’s what your business needs to break through the clutter and grab your ideal customer’s attention. It’s what transforms first-time buyers into lifetime customers and turns an indifferent audience into brand evangelists. It’s what you need to standContinue reading “Branding”

Importance of Marketing in Business

Create powerful marketing strategies by knowing your environment Marketing is an effective way of engaging customers. As a business owner, you should understand the distinction between engaging customers and pushing your offers to them. This can be done through social media marketing and through regular emails to your subscribers. The most important thing to doContinue reading “Importance of Marketing in Business”

Differences Between International and Global Marketing

Why play it small when you can play it big? International Marketing Definition International marketing refers to marketing action plans, strategies, and tactics created for a particular foreign market. Although rebranding packaging is one way that companies do international marketing, they can also rebrand products and their retail locations. For example, some companies might rebrandContinue reading “Differences Between International and Global Marketing”

Competitive Analysis

To be able to compete and win, you should have a competitive advantage Definition of Competitive Analysis Competitive analysis occurs when the company analyzes its competitors to gain information of how the company compares to competition in areas such as size, market share and profitability. Competitive analysis is an important aspect of business strategy. ItContinue reading “Competitive Analysis”

Total Quality Management

Both quality and managements tools to increase sales and to reduce rejects Definition of Total Quality Management (TQM) Total quality management (TQM) consists of the involvement of the management and their employees in the continuous improvement in their products. It is combining both quality and managements tools to increase sales and to reduce rejects. TQMContinue reading “Total Quality Management”

Jaguar Operations Management

Quality is not expensive, it is priceless Quality for Jaguar Brief Description of JaguarJaguar is a luxury brand for vehicle founded in 1922 and owned by Jaguar Land Rover since Their values consist of Integrity, Understanding, Excellence, Unity and Responsibility. By excellence, it means, that Jaguar aims for their highest quality in their cars. (Jaguar,Continue reading “Jaguar Operations Management”

Buyer Behaviour

Understand how your consumer behaves if the first step in developing your marketing strategies Target Audience The target audience is mainly household decision maker, middle class people, low income earner. Market segmentation Market segmentation is when customers or prospects are split up into different groups sharing a similar or comparable need, want or interest. (McDonaldContinue reading “Buyer Behaviour”

Marketing Environment

Marketing is so much more than just selling and once you understand the art of marketing, you are already half way towards success Marketing environment According to Philip Kotler, marketing environment refers to the external factors that affect a company to maintain good relationship with its customers. (Shreyasi Ghose, 2015) It is very important toContinue reading “Marketing Environment”

McDonald’s Business Strategy

Smile, food and good time Section 1 : Mission and Vision of McDonald 1. Introduction Business strategy helps a business to shape an action plan in order to achieve its desired objectives. Implementing the right strategy will help a business to be successful. 1.1 Mission and Vision of McDonald’s 1.1.1 Mission Statement A mission statementContinue reading “McDonald’s Business Strategy”