Tag Archives: Marketing Strategies

Create powerful marketing strategies by knowing your environment Marketing is an effective way of engaging customers. As a business owner, you should understand the distinction between engaging customers and pushing your offers to them. This can be done through social media marketing and through regular emails to your subscribers. The most important thing to doContinue reading “Importance of Marketing in Business”

Why play it small when you can play it big? International Marketing Definition International marketing refers to marketing action plans, strategies, and tactics created for a particular foreign market. Although rebranding packaging is one way that companies do international marketing, they can also rebrand products and their retail locations. For example, some companies might rebrandContinue reading “Differences Between International and Global Marketing”

To be able to compete and win, you should have a competitive advantage Definition of Competitive Analysis Competitive analysis occurs when the company analyzes its competitors to gain information of how the company compares to competition in areas such as size, market share and profitability. Competitive analysis is an important aspect of business strategy. ItContinue reading “Competitive Analysis”

Both quality and managements tools to increase sales and to reduce rejects Definition of Total Quality Management (TQM) Total quality management (TQM) consists of the involvement of the management and their employees in the continuous improvement in their products. It is combining both quality and managements tools to increase sales and to reduce rejects. TQMContinue reading “Total Quality Management”

Quality is not expensive, it is priceless Quality for Jaguar Brief Description of JaguarJaguar is a luxury brand for vehicle founded in 1922 and owned by Jaguar Land Rover since Their values consist of Integrity, Understanding, Excellence, Unity and Responsibility. By excellence, it means, that Jaguar aims for their highest quality in their cars. (Jaguar,Continue reading “Jaguar Operations Management”

The analysis of your products and services through the 7 P’s Marketing mix The marketing mix is a set of elements put together so that in the end the company knows what the best strategy to apply is. It refers about having the right product (a product that satisfy the needs and wants of consumers)Continue reading “Marketing Mix”

Understand how your consumer behaves if the first step in developing your marketing strategies Target Audience The target audience is mainly household decision maker, middle class people, low income earner. Market segmentation Market segmentation is when customers or prospects are split up into different groups sharing a similar or comparable need, want or interest. (McDonaldContinue reading “Buyer Behaviour”

Marketing is so much more than just selling and once you understand the art of marketing, you are already half way towards success Marketing environment According to Philip Kotler, marketing environment refers to the external factors that affect a company to maintain good relationship with its customers. (Shreyasi Ghose, 2015) It is very important toContinue reading “Marketing Environment”

Smile, food and good time Section 1 : Mission and Vision of McDonald 1. Introduction Business strategy helps a business to shape an action plan in order to achieve its desired objectives. Implementing the right strategy will help a business to be successful. 1.1 Mission and Vision of McDonald’s 1.1.1 Mission Statement A mission statementContinue reading “McDonald’s Business Strategy”