Fenty Beauty by Rihanna is a cosmetics brand that was launched in 2017. The brand has quickly become known for its inclusive range of makeup products that cater to a wide variety of skin tones and types. Fenty Beauty’s success can be attributed to a number of key business development strategies, including the following:
- Inclusive Branding – One of the key factors that set Fenty Beauty apart from other cosmetic brands is its inclusive branding. Fenty Beauty launched with 40 shades of foundation, which was a groundbreaking move in the cosmetics industry. The brand has continued to prioritize inclusivity in its marketing and product development, which has helped to build a loyal customer base and attract new customers who feel that Fenty Beauty products are designed for them.
- Collaborations and Partnerships – Fenty Beauty has also leveraged collaborations and partnerships to build its brand and reach new audiences. For example, the brand collaborated with Puma to launch a line of clothing and shoes, which helped to boost its visibility and appeal to fashion-conscious consumers. Fenty Beauty has also collaborated with other celebrities and influencers, which has helped to expand its reach on social media and build a sense of community around the brand.
- Social Media Marketing – Fenty Beauty has been highly effective in using social media to market its products and build its brand. The brand’s Instagram account has over 10 million followers, and the brand uses social media to showcase new products, highlight customer testimonials, and engage with its audience. Fenty Beauty’s social media presence is also highly visually appealing, with a strong focus on high-quality photography and video content.
- Product Innovation – Fenty Beauty has continued to innovate and introduce new products to its lineup, which has helped to keep its customers engaged and interested in the brand. For example, the brand launched a range of cream blushes and bronzers in 2020, which were highly anticipated by customers and received positive reviews. Fenty Beauty has also expanded into skincare with the launch of Fenty Skin, which has further expanded the brand’s reach and appeal.
- Global Expansion – Fenty Beauty has also focused on global expansion to grow its business. The brand has expanded into a number of international markets, including Europe, Asia, and the Middle East. This has helped to increase the brand’s visibility and reach new customers in key markets around the world.
In conclusion, Fenty Beauty’s success can be attributed to a number of key business development strategies, including inclusive branding, collaborations and partnerships, social media marketing, product innovation, and global expansion. By continuing to focus on these strategies, Fenty Beauty is well positioned for continued growth and success in the cosmetics industry.